About us

Minu Sportlane is a crowdfunding platform created by the Estonian Olympic Committee (EOK) that gives everyone the opportunity to contribute to the success of Estonian athletes. Our goal is to create a transparent, commission-free, and community-based support system that helps Estonian athletes reach the highest international level—with the support of the entire nation.

The platform connects athletes, clubs, and sports federations with their supporters—individuals, sponsors, and sports enthusiasts. Every contribution goes 100% directly to the athlete or organization—without intermediary fees and under the supervision of the EOK.

Minu Sportlane means:

Trustworthy support with clearly trackable impact,
The chance to be part of an athlete’s journey—both financially and emotionally,
A new way for Estonia to support its athletes.

Our Mission

To deliver a secure crowdfunding platform that lets Estonian athletes, clubs, and federations raise private capital. Every Estonian can join an athlete’s success story—back their medal and share the journey.

Our Vision

By 2030, to be an inseparable part of Estonia’s sports ecosystem, uniting the support of the state, sponsors, and individuals to collectively bring blue-black-white to international podiums.

Joining the Platform

We invite all athletes, athlete groups, clubs and federations to submit their projects!

It is important to clearly describe the content and goals of your project: what you aim to achieve and how crowdfunding will support that goal. A well-planned project helps you engage supporters who want to see the impact of their contribution and be part of your journey and progress.

Submit your project to the Minu Sportlane platform and give your idea the opportunity to reach people who truly care.

The application round has ended—the submission deadline was September 30, 2025.

Evaluation of the projects submitted to the Minu Sportlane platform and the next steps are currently underway.

Important steps after submitting an application:

Once the application form is accepted, the next step is a meeting with the EOK to discuss the project’s marketing plan and agree on all further actions.

The next application round will open in spring 2026.

Going forward, the EOK will announce each new round on minusportlane.ee, on social media, during EOK info sessions, and via the website and newsletter.

Project Requirements

The project must meet the following criteria:

The duration of the project must be specified.
The financial beneficiaries must be an athlete, a group of athletes, or a team.
A marketing plan must be coordinated with the EOK. The partner is obligated to execute it at least to the approved extent and to use the platform’s official visuals and texts.
A budget, including the expected income from the platform, must be provided.
Transparency of expenses—the platform will display detailed information about the costs covered by the collected funds, the project’s budget, and the fundraising goal.
A quarterly report on the use of funds must be submitted through the Partner to the Platform during the project.

Support and Reporting

If a project is selected for the platform, the Estonian Olympic Committee will sign a partnership agreement with the project organizer, and the project will be published on minusportlane.ee.

Individuals and companies can support published projects via a payment link or other available methods, and the funds will be transferred directly to the Partner, who will then forward the full amount to the athlete (only transaction fees may be deducted).

Athletes are required to submit quarterly reports on the use of funds received through the Platform to the Partner, who must publish the report on the Platform no later than the end of the following month.

For more details about reporting obligations and other requirements, see the ÜHISRAHASTUSPLATVORMI ÜLDTINGIMUSED.